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Biz Dev: It’s not what you think. It’s more.

I recently read a lengthy piece from James Cohane’s personal blog describing, in his terms, a definition of Business Development (usually called “Biz Dev”).  You’re welcome to look at it here.

Instead of rehashing James’ comments in this post, I thought I’d add my own analysis to the discussion.

For me, the term Business Development implies “all outbound activities that help a business achieve its mission and objectives subject to its Core Values”.  Yup, that’s a pretty broad definition, but, in my mind, it’s also very focused.  Here’s what I mean:

Business Development is Sales

The sales function of any organization attempts to change behaviours of its prospects and customers to act more favourably towards the organization.  These efforts can result in direct sales of your products/services or in introductions to other channels that will create direct sales of your products and services.

Most Biz Dev “sales” are complex in nature and as a result require a much more sophisticated approach than what one normally thinks of “sales”.  Rookies or Product Pushers need not apply!

In order to attain these results, your Biz Dev team needs to have the relevant sales skills so that they will know when to recognize opportunities and to create value for your clients and yourselves.  What are these skills? Most of today’s consultative sales programs (my favourites are Huthwaite and FranklinCovey) teach relating, questioning and positioning skills to their students so that when presented with a particular challenge they can problem solve to attain win-win results.

So while Biz Dev professionals aren’t “pure” sales, they need sales skills.  If they don’t have these skills, then the might be able to do Research.

Business Development is Research

While not necessarily and outbound activity, Biz Dev professionals need to be able to find stuff: companies, people, and products.  They need to be able to use the internet, they need to be able to read legal documents and they need to be able to assemble a mosaic of information from a whole bunch of disparate data.  Generally their research results are used for two categories:

Product Research

Looking to launch a new product or find out how your existing product is being used?  Market research is done by your marketing team (if you have one), but competitive intelligence gathering is done by the Biz Dev team.
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If your team has the right skills, they’ll execute channel checks by calling customers, sales channel partners and vendors or suppliers.  Once they’ve done their job, you’ll know what people think about your existing products and what they’re really seeking to help them solve their biggest problems.

Partner or Target Research

Looking for a distributor in Topeka, Kansas or place to build a plant in Burgas, Bulgaria?  Your Biz Dev team should be able to find the contacts in those locations and help your executive or Corporate Development team get the deals done.

Business Development is Corporate Development

In my view, corporate development activities are outbound activities that provide long-term strategic value towards to the accomplishment of a company’s vision and mission.  These include business unit acquisitions and divestitures, and the development and management of strategic partnerships.  The results of these efforts appear to be episodic as the Corp Dev team may close two or three transactions a year, but all create significant impact to the business within the first few quarters.

Sadly, most businesses don’t have a Corporate Development team so the Biz Dev group fills this function.  So these Biz Dev professionals have to be well versed in the areas of sourcing transactions, due diligence, transaction execution and ongoing management of relationships.  Smaller companies without dedicated Corp Dev teams will rely on their Biz Dev professionals to manage relationships with consultants to help them with these transactions.

Conclusion: Business Development is Multi-Faceted

So today’s Biz Dev professional has to be one part sales, one part research, one part investment banker.  They have to be sensitive to the mission and objectives of the company as well as its culture and must ensure that their activities assist the entire organization.

Biz Dev professionals in smaller companies are generally alone and thus have to be able to multi-task, even when those tasks compete and conflict with each other.

Sounds like a lot of skills wrapped into one person.  Well you’re right, the best Biz Dev professionals have both street and book smarts combined with some real life experience.  They’re not as unique as Unicorns, but they’re pretty darned close.  The good news is that you’ll know if you’ve got one in front of you when you’re talking to them as they’ll be confident and understand their role and opportunity to help you sooner than you’d realize.

So tell me, what do you think?  Is Biz Dev really multi-facted or is it over-rated?

3 Free Things to do Right Now to Protect your IP

Lock up your IP In working with a number of startup and established companies I’m often struck by how unprepared these companies are at safeguarding their Intellectual Property (IP).  So I’ve decided to write this post to outline three of the easiest techniques I’ve learned that can protect your company from having its IP stolen.

What is IP?

Before I begin with the three ideas, let’s do a quick recap of what comprises IP.  Patents, Trademarks and Copyrights are the most well known and comprise the bulk of IP literature.  Lesser known IP products include, but are not limited to, Trade Secrets, Workflow Processes, Customer Lists and Organized Workforces.

Protecting Inventions or Ideas using Patents, Trademarks or Copyrights is a straight forward legal process; depending on the nature of your unique idea will determine which legal protection is best for you.  The other IP types do not have any specific legal protection (although most US states have adopted the Uniform Trade Secret Act of 1985), but they can be generally protected through normal contract law.

IP is about People

Your companies’ IP was probably built from the ideas and thoughts of your team with or without the assistance of third-party vendors.  So my three ideas relate to specifically to clauses you can insert into your company’s standard employment and vendor agreements.

What?  You don’t use employment or vendor agreements?  Or you only have agreements with key personnel.  Shame on you… you are just asking for your IP to be ripped off.

Regardless of their role, every one of your team members (including executives and founders) should sign an employment agreement.  My colleague John Simpson at Shift Law in Toronto explains why in this post.

There are hundreds of styles of agreements available on the web, but you should have a competent employment lawyer draft up a template agreement for your company, because when it comes to employment and IP matters, the local law is most important.  That being said, I found this post on NOLO.com which provides a great overview of the components of an employment agreement here.

3 Things to do Right Now that Protect Your IP

As you might surmise the three techniques relate to clauses to make sure are in your employee and vendor agreements.  Specifically:

1. Assignment of IP Rights Clause

Every one of your agreements should have a clause which states that in the event that any IP is created as a result of this relationships (employment, vendor) that the signee assigns these rights and privileges to your company.  It sounds really simple, but when I execute Due Diligence at companies on behalf of investors, I found that in  99% of cases, this clause does not exist in the employment agreements and 100% of the time in the vendor contracts.

Don’t know how to write this clause, good..that’s not your job.  Keep inventing and have your employment lawyer draft this.

2. Confidentiality Clause

Good new! For those clients who use agreements, almost every one has some kind of confidentiality language in their agreements.  Bad news, is these agreements rarely address trade secrets or other non-legal IP contructs. Instead, they include broad and general ideas relating to confidentiality.

Broad sweeping confidentiality statements have little nforceability in court, but specific statements create  higher level of accountability for your employee and vendor.  As an example, your confidentiality clause could include:

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Make sure that this section of your agreement also deals with how employees and vendors will manage your Secrets after your relationship has ended.   For the greatest enforceability, the limitation on disclosure should be a reasonable time period (say 2 years).

3. Non-Solicitation Clause

A Non-solicit clause is different from a non-compete clause in that its focus is on the use of your company’s internal knowledge for non-company related purposes.  A non-compete clause is an attempt by your company to restrict an ex-employee or vendor to operate for a specified period of time (these clauses are rarely enforceable).

So the point of a Non-solicit clause is that you don’t want a current employee to use your company’s IP to moonlight and generate additional revenue or ideas that would otherwise be your property (see Assignability Clause above).  This doesn’t mean that your employees can’t “tinker” or experiment on their own time based on their existing work, but instead means that these same employees shouldn’t be able to receive any commercial benefit from such tinkering if it’s based on your company’s iP.

And if your ex-employee or vendor uses your existing IP to build something for commercial purposes,  then that should surely be restricted in this clause.

Putting it all together

So by including these three clauses in your employment and vendor agreements you’ll not only have a better shot at protecting your company’s IP, you’ll also be able to tell your team, partners and potential investors that IP is important and that you’re prepared to protect it.

So while they’re not exactly free (you need a competent lawyer to draft them so that they can be enforced), once you’ve paid for them once, you can use them over and over again, so they’re almost free.

Call to Action

If I’m helping investors with a Due Diligence or Valuation assignment and I see these three clauses in their agreements then its an indication that the management team has a good handle on the business drivers and is serious about protecting the real value of the business because IP is a Catalytic Asset that an accelerate your business faster than you think.

So here is my challenge to you… look through your agreements and within the next 14 days decide to do something about them if they’re not good enough.  Get serious about protecting your company’s most valuable asset: its IP.

As always, if you have questions, please use the contact us form and I’ll do my best to get back to you.