Category Archives: Legal

3 Free Things to do Right Now to Protect your IP

Lock up your IP In working with a number of startup and established companies I’m often struck by how unprepared these companies are at safeguarding their Intellectual Property (IP).  So I’ve decided to write this post to outline three of the easiest techniques I’ve learned that can protect your company from having its IP stolen.

What is IP?

Before I begin with the three ideas, let’s do a quick recap of what comprises IP.  Patents, Trademarks and Copyrights are the most well known and comprise the bulk of IP literature.  Lesser known IP products include, but are not limited to, Trade Secrets, Workflow Processes, Customer Lists and Organized Workforces.

Protecting Inventions or Ideas using Patents, Trademarks or Copyrights is a straight forward legal process; depending on the nature of your unique idea will determine which legal protection is best for you.  The other IP types do not have any specific legal protection (although most US states have adopted the Uniform Trade Secret Act of 1985), but they can be generally protected through normal contract law.

IP is about People

Your companies’ IP was probably built from the ideas and thoughts of your team with or without the assistance of third-party vendors.  So my three ideas relate to specifically to clauses you can insert into your company’s standard employment and vendor agreements.

What?  You don’t use employment or vendor agreements?  Or you only have agreements with key personnel.  Shame on you… you are just asking for your IP to be ripped off.

Regardless of their role, every one of your team members (including executives and founders) should sign an employment agreement.  My colleague John Simpson at Shift Law in Toronto explains why in this post.

There are hundreds of styles of agreements available on the web, but you should have a competent employment lawyer draft up a template agreement for your company, because when it comes to employment and IP matters, the local law is most important.  That being said, I found this post on NOLO.com which provides a great overview of the components of an employment agreement here.

3 Things to do Right Now that Protect Your IP

As you might surmise the three techniques relate to clauses to make sure are in your employee and vendor agreements.  Specifically:

1. Assignment of IP Rights Clause

Every one of your agreements should have a clause which states that in the event that any IP is created as a result of this relationships (employment, vendor) that the signee assigns these rights and privileges to your company.  It sounds really simple, but when I execute Due Diligence at companies on behalf of investors, I found that in  99% of cases, this clause does not exist in the employment agreements and 100% of the time in the vendor contracts.

Don’t know how to write this clause, good..that’s not your job.  Keep inventing and have your employment lawyer draft this.

2. Confidentiality Clause

Good new! For those clients who use agreements, almost every one has some kind of confidentiality language in their agreements.  Bad news, is these agreements rarely address trade secrets or other non-legal IP contructs. Instead, they include broad and general ideas relating to confidentiality.

Broad sweeping confidentiality statements have little nforceability in court, but specific statements create  higher level of accountability for your employee and vendor.  As an example, your confidentiality clause could include:

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Make sure that this section of your agreement also deals with how employees and vendors will manage your Secrets after your relationship has ended.   For the greatest enforceability, the limitation on disclosure should be a reasonable time period (say 2 years).

3. Non-Solicitation Clause

A Non-solicit clause is different from a non-compete clause in that its focus is on the use of your company’s internal knowledge for non-company related purposes.  A non-compete clause is an attempt by your company to restrict an ex-employee or vendor to operate for a specified period of time (these clauses are rarely enforceable).

So the point of a Non-solicit clause is that you don’t want a current employee to use your company’s IP to moonlight and generate additional revenue or ideas that would otherwise be your property (see Assignability Clause above).  This doesn’t mean that your employees can’t “tinker” or experiment on their own time based on their existing work, but instead means that these same employees shouldn’t be able to receive any commercial benefit from such tinkering if it’s based on your company’s iP.

And if your ex-employee or vendor uses your existing IP to build something for commercial purposes,  then that should surely be restricted in this clause.

Putting it all together

So by including these three clauses in your employment and vendor agreements you’ll not only have a better shot at protecting your company’s IP, you’ll also be able to tell your team, partners and potential investors that IP is important and that you’re prepared to protect it.

So while they’re not exactly free (you need a competent lawyer to draft them so that they can be enforced), once you’ve paid for them once, you can use them over and over again, so they’re almost free.

Call to Action

If I’m helping investors with a Due Diligence or Valuation assignment and I see these three clauses in their agreements then its an indication that the management team has a good handle on the business drivers and is serious about protecting the real value of the business because IP is a Catalytic Asset that an accelerate your business faster than you think.

So here is my challenge to you… look through your agreements and within the next 14 days decide to do something about them if they’re not good enough.  Get serious about protecting your company’s most valuable asset: its IP.

As always, if you have questions, please use the contact us form and I’ll do my best to get back to you.

 

Trademark your Domain Name?

Until recently your website’s Top Level Domain or TLD was unable to be given a trademark or copyright by the US Patent and Trademark Office (USPTO) for very technical reasons.  This meant that if you had a TLD that ended with .com, .org, .net or other prominent TLDs from ICANN that you couldn’t protect your domain name from duplication using other TLDs.

With the introduction of potentially hundreds of new TLDs called generic TLDs (or gTLDs) in the ensuing months, the USPTO has recently issued guidance as to when your TLD could be eligible for a copyright or trademark.  While you can read the entire document here, our summary might be easier on your time.

In order for you to be able to register your existing or new gTLD or TLD, you’ll need to provide the USPTO with evidence of the following:

1, Your gTLD will be a “Source Identifier”

What’s that? According to Digimind a source identifier is an agent that keeps you updated on the new sources that need to be tracked.  Meaning that so long as your gTLD can be considered something that can be tracked or found as a source of information you’ve met this criteria.

2. Prior Registration of your Business Name as a Trademark or Copyright

You should have already registered your operating business name under that is extended by the .com, .org or .net etc. with the USPTO for a potential trademark or copyright.  If you haven’t yet registered your company name with the USPTO for a trademark or copyright, then it’s unlikely you’ll be able to register you domain name for a trademark or copyright before then.

3. Provide Proof that your gTLD will be perceived as a Trademark

According to the USPTO “Because consumers are so highly conditioned and may be predisposed to view gTLDs as non-source indicating, the applicant must show that consumers already will be so familiar with the wording as a mark that they will transfer the source recognition even to the domain-name registry operator and registrar services. ”

Marketing or advertising material that specifically advertises the gTLD address should be submitted as should data relating to the amount of time and money you spent on such advertising campaigns.

4. Have a Registry Agreement with ICANN

Just because you’ve registered a domain through your names provider (like godaddy.com or netfirms.com) doesn’t necessarily mean that you have an agreement with ICANN.  Moreover, as the trademark/copyright applicant you need to be the person/entity that is named as the registrant of the domain name.  So if you operate a site, then you can only the be person who, by ICANN, is registered as the domain owner, if your company is the operator, then it must be the registrant.  This “chain of title” issue will become more difficult if you have purchased sites and the registration has not been properly transferred to you by ICANN or if you have used a registration agent in the past.

5. Provide a Legitimate Service for the Benefit of Others

According to the US Trademark Act in order for a service to be considered legitimate, it must primarily benefit someone other than the applicant (owner).  So this means that as the registered domain operator you’ll need to provide evidence that the use of the domain is for the benefit of others including:

  • that you intend to use the gTLD as a trademark
  • describe how the gTLD will target industries or consumers
  • describe if other gTLD’s will be registered and used under the same trademark (i.e. .bus, .fin, .xxx, .info, etc.)

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So what wouldn’t quality for a Trademark or Copyright?

Domain names that were used for internal purposes would not qualify.  So a company intranet domain name could not receive a trademark or copyright.   But a domain name used as portal for external suppliers or affiliates could receive a trademark or copyright.

Our final thoughts…

With the creation of ICANN’s hundreds of new gTLDs, securing your main domain personification and brand development will become even more important for all sorts of entities.  This does not necessarily mean that you should go out and buy all the potential domain names available (a common parking strategy), but instead could choose, in the US at least, to trademark or copyright your main brand name and its associated gTLDs.  Before engaging in such a strategy you should, of course, check with your local patent and trademark agent to ensure that you meet all the criteria mentioned above (don’t know one… send me a note and I’ll make an intro).

Allowing you to create trademarks and copyrights of your TLDs will strengthen your Intellectual Property Assets and increase their overall value as the rights enured from these marks allow their owners to provide for broad enforcement actions.  We think that the USPTO is on the right track with this process and believe that the benefits far outweigh the costs for both online and offline companies.